Non-fiction can be used to
describe a variety of texts, including speeches,
leaflets, newspaper and
magazine articles, reports, letters and guides. Each text has its own
conventions for layout, structure and language.
With every text type, two key
questions can be considered:
· What is
the purpose of the writing? (What is it meant to do?)
· Who is
the audience? (Who is the intended reader?)
Once these questions have been
answered the layout, structure, language choices and particular techniques that
you should use within the piece of writing can then be established.
Structure: Letter
A
letter has a conventional structure with addresses at the top, an opening
address using ‘Dear …’ and
ending with a standard salutation such as ‘Yours
sincerely’ (if you know the reader’s name) or ‘Yours faithfully’ (if you have started your letter ‘Dear Sir/Madam’).
In a
formal letter, the opening paragraph should outline the overall aim of the
letter and the conclusion should summarise the main points. Each paragraph
should link to the purpose.
Language
The
language used will depend on the audience of the letter; if you are trying to
persuade the recipient of a particular idea, then
your language may be positive and upbeat in tone. If the letter is being used
to make a complaint, the language is more likely to be formal, with emotive language to describe the
experience or service.
Example
Here is
an example of a job application letter. The writer’s overall purpose is
to persuade the reader of their suitability for the
role.
Dear Mr Hopkins,
I am writing in response to the recent
advertisement for the position of sales assistant that has become available in
your shop. I would like to be considered for the position.
I am currently working in a local coffee
shop, where I am responsible for the service and distribution of food and drink
to customers. I am a key holder for the premises, and my daily duties include
taking orders, dealing with customer queries and managing the till takings at
the end of the working day. I work as part of a small team to ensure that the
needs of the customers are met.
Before working in the coffee shop, I
spent several years working as a sales assistant in a bookshop. In this role, I
gained extensive experience of organisation, stocktaking and meeting specific
requests for customer orders. In this full-time role, I developed interpersonal
skills and confidence within customer service.
In addition to this I can offer
competent skills with Microsoft Office software and I am currently completing
an evening course in accounting. I have included details of my GCSE
qualifications in my attached CV.
Thank for you taking the time to read my
application; I look forward to hearing from you.
Yours sincerely,
Marisa Ahmed
The opening paragraph outlines
the purpose of the letter to the recipient. The writer then explains their
previous experience in sales and refers to their qualifications to show that
they are suitable. The closing paragraph refers back to the overall purpose,
and assumes that the writer expects to hear from the recipient - this shows
confidence.
Notice that formal language is
used throughout.
Structure: Report
A report is highly
factual and informs the reader rather than trying to make them feel or react in
a particular way.
A report typically uses subheadings, to organise the
text. There might also be statistics, graphs or evidence to support the text.
Bullet points could be used to highlight key information to the reader.
Language
The language in a report is objective. It states facts rather than
attempting to manipulate the reader’s
emotions.
The purpose is usually to provide the reader with relevant information
in an ordered way. Therefore, the vocabulary should be Standard
English and straightforward, presenting the topic precisely.
Here’s a report about
the catering services at a school. Notice the use of subheadings to focus each
area of the reporter’s findings.
Report: Little Gotham Catering Services
Overview
The report found that most areas of the
catering facilities were adequate or exceeding expectations for their purpose.
Inspections were carried out at each stage of the service process, including a
customer satisfaction survey. The report includes strengths of the service
provided, and recommended areas of improvement.
Preparation and hygiene standards
All staff followed a strict hygiene
policy prior to handling any food. Raw and cooked foods are prepared in
separate areas of the kitchen, using the regulation stated chopping boards and
equipment for the food in question. Prepared food is checked rigorously for
expiry dates and additional marks or signs of the food being at an inedible
stage.
Quality control and nutritional value
All dishes present on the menu are
checked both at ingredient quantity stages, and also at tasting for salt
content and temperature. Food is circulated every eight minutes, with any food
out on the service floor for a period that exceeded eight minutes being
disposed of immediately.
On more than one occasion, food was not
checked for content before service; for example, meat/vegetable ratio in the
winter stew, or custard measurement for dessert dishes.
Service and customer satisfaction
Service is both efficient and polite.
All staff are available to respond to customer needs and queries. During the
survey, many customers made personal reference to particular members of staff -
this shows that staff have built up rapport over a long period of time.
The only area of concern was that the
condiment and cutlery drawer was not replenished on regular occasions to meet
customer demand.
Summary of findings
Overall, the catering service is clearly
a business that has high expectations of its staff, and consistently uses
strict policy and guidelines regarding food preparation and hygiene to ensure
that customers received a high quality of service.
The only points of recommendation that
the report would like to put forward are:
·
more rigorous quality control of portion
sizes
·
ensure staff responsibilities during
service are clear so that customer demand (eg for condiments) is met
The writer has used subheadings to
highlight the areas of focus within the report. The writer also uses signposting sentences at the beginning of each
paragraph. Notice in the structure of the third paragraph - negative areas are
mentioned only after the positive findings have been included.
The report ends
with a clear summary of the report findings, and a bullet-pointed list of general recommendations to
end.


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